How to Build Brand Awareness
Once a consumer bonds to your brand, they are more likely to make a purchase with little to no thought, which then bridges the gap between trust and loyalty. The greater the brand awareness you have, the more couples will be familiar with your logo & brand.
Brand awareness establishes that brand trust. Brand awareness efforts give your brand a personality and outlet to be sincere, receive feedback, and tell a story.
Using this time to create brand awareness is key to closing future sales. Think about the brands we know and trust. It takes time and consistency to build that awareness.
This is a tough time for the Wedding Industry but couples will start to rebook their wedding day and when they do you want your Wedding Business to be at the forefront of their minds when they think of a wedding supplier. Use this time to your advantage.
Build a personality:
One way to increase brand awareness is by giving your brand a fun, unique brand identity. Bring your personality and uniqueness into your marketing, being out of the box can make your brand extremely memorable.
Hashtags let you tap right into the conversations which you need to be part of to be discovered by customers. The wedding industry is naturally very visual so think about your email marketing and social media and use this as a platform.
Have a consistent colour theme.
Believe it or not, colour plays such an important role in terms of marketing and branding. A colour(s) can really influence a customer's perception of how they view the personality of your brand.
Think about the major brands like Coca-Cola, McDonald's, Cadbury Chocolate many of these companies patent their Pantone colour as it places such great value on their brand.
Brand Awareness creates Trust:
Trust is crucial to help a couple choose the right product or service on their big day.
A potential Wedding client needs to know that they are leaving their wedding in the hands of true professionals. They are paying you to do all the worrying and organising on their behalf. So, you need to prove that you know what you are doing.
Customer Reviews instills confidence
Customer Reviews are the new and reliable Word-of-Mouth.
Share your customer-reviews on your Instagram, Facebook, and Instastories, it shows prospective customers that you are endorsed by your very own clients.
Use video content
Clients want to know who you are, especially when booking a vendor for their wedding day. It is such a personal event that showcasing yourself and your team instills immediate trust into the client. It also gives the client an opportunity to get to know your brand.
Use real couples to rate & review you or leave video messages after their big day. Couples want to see that others have enjoyed using your services. Even more important than showing your quality of work is what you’re like to work with. If you meet deadlines, are a good communicator, etc. Testimonials will help build trust before you even speak to a potential client if they’re prominent on your website or socials.
Give prospects a sneak preview of what you are capable of and the extent of your expertise, which builds confidence for them to buy in the future. It is an excellent way to express your personality so that you can attract more clients that are a better match for you.
Don’t be afraid to be you and show your personality. Be inspiring, funny, thoughtful, and personal. Your readers will appreciate getting to know the real you behind your brand.
Know your Market:
A Wedding Business needs to know who they are, what image they want to portray, who and how they are speaking to their audiences, and what impression they want to create. This is what holds a brand together.
This brand identity needs to be seamless across all of your marketing channels to ensure that your customers recognise and identify you. Look at your customer base, Who are your current customers, and why do they buy from you? Look for common characteristics and interests.
For Example, Vegemite uses its branding colours and showcases a variety of their ideal customers, which is families, sportspeople, children and the multi-cultural Australia that we are.
Let's think about this for a minute, your Wedding Brand is your promise and commitment to your customers.
It is crucial to know that brand awareness is not just about generating increased traffic and engagement, it has the power to drive sales, fuel new business opportunities, and unearth audience insights that can transform your Wedding Business for the better.