How to showcase your wedding business using Mailchimp

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If you haven't already, signup to Mailchimp for FREE. It allows you to create beautiful e-newsletters to your mailing database.

 

Tips for creating and gathering content

 

Visuals and email marketing is so important for any wedding businesses and it isn't easy coming up with content that sparks an interest to your prospective wedding clients.
 

Use the following tips to help you create and gather content for your email blast. These tips can help inspire you to connect with your prospective wedding clients!
 


Your email should include:

 

  • Hero shot image of your product/service (not your logo)

 

  • ​​Acknowledgment of their wedding and entry in the ABIA competition.
    • This can be in the area of "how did you find out about us". 

 

  • Incentive. Think deal,discount,package offer, special codes etc.
    • if you have offered an Extra Giveaway - mention this.

       
  • A Call to Action

 

  • Description on your business.

 

  • More Images (Use professional images that showcase your business).

 

  • Also, too much content can be a deterrent. 

 

Remember:

 

  • Treat your subscribers like VIPs

 

  • Keep it interesting.

 

  • Make sure its designed for all devices.
    • (Mailchimp will do this automatically)

 

  • Show some personality.

 

  • Keep it short and concise. 

 

  • Be inspiring. 
     

It’s good to think about which emails in your inbox you open and which ones you delete immediately when you’re creating your own campaigns. What makes you want to open an email? Our guess is a piece of information you don’t already have.

 

 

Subject Lines

 

But it’s not just what’s inside your email that you have to think about; it’s also your subject line. Most people quickly scan an email before they decide whether they want to open it, so you’ll want your subject line to make it clear that a campaign is worth your subscribers’ time.
 

Examples of great subject lines. 

 

No one wants to read an email that goes on and on. So, inject some personality! Try to write the way you would speak to your customers, and keep in mind the personality of the people you’re talking to.
 

 

Email Example 1:

Written Content Inspiration.

 

(Professional Image of your Wedding)
 

Hi Sally,

 

Firstly, I wanted to say a HUGE congratulations on your Engagement good luck in ABIA’s Wedding Competition.

 

Here at Cooly Tans we specialise in Bridal Tans and as you are a BAG Campaign VIP, we are offering $5 off each tan for you and your bridal party when you book with us! 

 

To secure this offer, reply to me via this email or call me on XXXXXXXXXX

 

(Professional Image of your Wedding)

 

We can’t wait to meet you! And remember, if you book with us now and win the competition, you can spend your prize money to pay off your invoice.

 

I would love to chat to you about your special day!
 

Have a lovely day,


Name from Company Name. 


 

 

Email Example 2:

Written Content Inspiration.

 

Hi Sally,

 

Congratulations on your engagment, Such an exciting time!

 

(COMPANY NAME)’s absolute passion is Wedding Styling & Planning and to celebrate your big day we are offering you $100 off any planning, hire or styling with us  when your big day is booked during ABIA’s Wedding Competition.

 

(Professional Images of your Weddings)

 

We are also offering free phone consultations for any couples who register in ABIA’s Wedding Competition so It would be my absolute pleasure to discuss your Wedding ideas and help you make them a reality.



Respond to this email to book your FREE phone consultation. 
 

Looking forward to hearing from you

Name at Company Name xoxo

 

 

Email Example 3:

Written Content Inspiration with images.

 

  1. In this email example, you will notice that the business has addressed the services they provide. 
     
  2. They've mentioned the ABIA BAG Competition. 
     
  3. They have mentioned an incentive: FREE TRIAL. 
     
  4. They have included a Call-to-Action (CTA) Button. 
    • linked to website or contact page.
       
  5. They have used professional images that are relevant to their business (important). 
     
  6. They have also included another CTA - a link to their Instagram. 
     

 

 

 

Email Example 4:

Written Content Inspiration with images.
 

  1. In this email example, you will notice that the business has addressed the services they provide. 
     
  2. They've mentioned the ABIA BAG Competition. 
     
  3. They have mentioned an incentive: 30% off MC services
     
  4. They have included a Call-to-Action (CTA) Button. 
    • linked to website or contact page.
       
  5. They have used professional images that are relevant to their business (important). 
     
  6. They have also included another CTA - a link to their Instagram & Facebook

       7. They have used testimonials from previous wedding clients.
 

 


Email Example 5:

Offering Advice to couples. 

 

  1. In this email example, the business has taken the option of offering advice.
    • Captures attention through curiosity. 
       
  2. They have included a Call-to-Action (CTA) Button. 
    • linked to contact page.
       
  3. They have used one hero shot of couples dancing - relevant to their Music services.
     
  4. They have mentioned the services they provide at the bottom.

 

 


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