5 Tips on Building Credibility & Trust:
Customers across all industries, especially the Wedding Industry where you are servicing one-time clients, are looking for trust & credibility.
Where there is trust, there is a growing and sustainable relationship. When you establish credibility, your clients, customers, and peers respect you, vouch for you, and continue to use your business because they feel connected to what you say, do, and stand for.
Show Yourself
People like to buy from other people, not companies. Let your prospective clients see the “you” in your wedding business. Tell the story behind the business and let them know why you are passionate about working with your couples in the wedding industry.
Whether it’s adding a photo of yourself to your website and email signature or crafting a great ‘about’ page, authentically showing who you are and why you care about what you do gives couples a behind-the-scenes look at your business and builds a relationship of trust.
Collect & Display Testimonials
Potential clients want to see social proof that you are good at what you do and that past couples have been satisfied with your work. Using testimonials on your wedding business website & across social media reassures them that they can trust you to handle their wedding. Using 3rd party endorsements provides an unbiased view, instilling immediate confidence in the mind of future wedding couples.
ABIA is proud to have collected half a million verified reviews and if you are already an ABIA Partner, we strongly recommend sharing your verified ABIA Reviews (Click here to Download Reviews) as it represents a powerful unbiased view of your wedding brand.
Project a Professional Image
Image is important, especially in the wedding industry. It can be easy to get lost in the day-to-day operations and ignore the branding aspect of your business, but using a strong logo, consistent colours, and professional photos builds trust in your business.
Evaluate your marketing material- including your website, editorials, and email signature to ensure that you are putting your best image out there to new clients. Make sure that your branding is consistent across all your online profiles, including your ABIA Business Profile or other listings and directories.
Get Press and Feature It
Getting published establishes you (or your brand) as an expert in your field. From real weddings to useful ‘how-to’ articles, a featured article can benefit your wedding business by linking your brand, product or service to a larger trend or industry focus while showcasing you, the wedding vendor & entrepreneur, as a thought leader in the wedding marketplace.
What do you do if you can’t get featured? Start by publishing your own content on your blog or website. Write articles and link to resources that will help couples with their wedding planning to establish yourself and your business as a trusted resource.
Need help? Reach out to the team at ABIA Weddings who can help you create and publish content for your next featured article – read previously featured articles here
Show Your Trophy Rack
Sidebars, headers, footers, or the About Us page are all prime spots to add + highlight any awards, honours, or certifications that you may have received.
So, the reason for this advice is to ensure you as a business, prioritise growing your portfolio of Customer Reviews, Recommendations & Ratings. This strategy will help you close more sales with the support of credibility & trust.
