High-quality photography is an important asset that will contribute to your overall branding and success. When it comes to business expenses that are worth it, professional photography should be at the top of the list.
1. A Picture is Worth A Thousand Words
As the experts say, pictures are worth a thousand words, Photos enable your brand to tell and story about your products & services.
Photography plays a crucial role in delivering the personality of your brand. It also enhances your positioning as an expert and this, in turn, gives you a competitive edge. Millennials these days like to see things for themselves before deciding about a purchase. Showcasing your services & products in the best light possible is so important. Try using Video content, Blogs & Professional Images.
If using professional photos is out of the question for you, Technology on phones can certainly offer a clear photo if taken correctly. if you are going to use your phone to take photos we recommend making sure the lighting is bright enough to avoid pixelation when your product, service, or environment is captured.
2. Your Images Represent Your Brand
Often the thought of chasing up wedding photographers or the cost of outsourcing professional photography seems all too hard.
If this thought crosses your mind, remember: your photos represent your brand. Low quality, unprofessional photos on your socials, website & ABIA profile will communicate the same about your organisation and the products and services you offer. Your photos are hugely important when it comes to making a first impression.
For Example:
- If your business is a Wedding DJ, show a mixture of photographs of the DJ Booth, the DJ and guests enjoying your services.
- If you are a Celebrant show images of both yourself and natural shots of your couples at the alter.
- If you offer Hair & Makeup services, Showcase close-ups of your work and shots of the brides/ bridesmaids during the Wedding Ceremony/or Reception.
It is important to showcase a range of different images of weddings you may have serviced. Try to include a range of different ethnicities, gender preferences, and cultures as this will demonstrate diversity and inclusivity and allows the couples to see the style of work you offer.
3. Potential wedding clients want to get to know you & your brand
When people visit your website, social media, or ABIA profile, they want to get to know you! Photos that are taken in poor lighting won't represent you to your full potential. The best way for potential wedding clients to get to know your business is by showing them professional photos of real wedding clients that have used your services, your team members, and your products/services.
4. Use up to date Images
We can’t emphasise enough on how crucial for your visuals to be up to date, Social media is the new place to find any kind of service and that includes Wedding vendors. This is why using up to date images are so important, also making sure your images are consistent across all your marketing platforms, so consumers don’t get confused when researching your wedding business. Photography is marketing’s best friend, but for this friendship to be fruitful, you must always use current, fresh pictures.
Sometimes it is not easy getting your hands on the photos from a previous wedding you have serviced. If you know who the photographer is of a particular wedding you love, reach out to the photographer and ask if you could obtain a photo of your work and ensure that you credit the photographer with a link to their Socials or Website.
If you haven’t worked with the photographer before it is still recommended you reach out to them as most photographers are happy to share images if credited when these images are used.
Professional photography is one of the best ways to establish your wedding brand. Your business will benefit a lot, especially in terms of creating brand awareness. No matter how good the quality is on your mobile phone or home camera, nothing compares to the quality of professional images.
